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books
| book details |
Institutional Health Communication in the Information Age
By (author) Sara Rubinelli
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normal price: R 2 551.95
Price: R 2 424.95
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| book description |
This Element offers a critical exploration of institutional health communication in an era marked by information overload and uneven content quality. It examines how health institutions can navigate the challenges of false, misleading, and poor-quality health information while preserving public trust and scientific integrity. Drawing from disciplines such as health communication, behavioral science, media studies, and rhetoric, this Element promotes participatory models, transparent messaging, and critical health literacy. Through a series of thematic sections and practical examples, it addresses the role of science, politics, media, and digital influencers in shaping public understanding. Designed as both a conceptual guide and a strategic toolkit, this Element aims to support institutions in fostering informed, engaged, and resilient communities through communication that is clear, ethical, and responsive to the complexities of today's health discourse. This title is also available as Open Access on Cambridge Core.
| product details |
Normally shipped |
Publisher | Cambridge University Press
Published date | 30 Jul 2026
Language |
Format | Hardback
Pages | 75
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 290g
ISBN | 978-1-0095-7201-9
Readership Age |
BISAC | language arts & disciplines / linguistics
| other options |
Normally shipped |
Readership Age |
Normal Price | R 3 241.95
Price | R 3 079.95
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