High Technology Services

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Provides insights into the evolving role of ""service"" in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations. The text provides analysis of the three critical success factors for high-technology service businesses and examines effective marketing strategies for both consumer and corporate markets. The aim of the text is that readers will discover how to understand the needs of high-technology customers; attract new clients and build customer loyalty; design and monitor top-quality services; organize and manage human resources for peak service performance; and develop effective competitive, pricing and distribution strategies.

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages
was: R 395.95
now: R 355.95
Usually dispatched in 6-12 days

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

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Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 415.95
now: R 373.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

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