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books
| book details |
Swarms, Viral Writing, and the Local: Rhetorical Dynamics across Networked Publics
By (author) Carl Whithaus
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normal price: R 2 161.95
Price: R 2 053.95
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| book description |
Swarms, Viral Writing, and the Local examines the social and rhetorical dynamics around emerging writing technologies. Carl Whithaus argues that these dynamics work across networked publics as patterns of behavior and ways of interacting through and with multimodal texts. This rhetorical analysis of the production and reception of born-digital rhetoric shows the ongoing and evolving impacts of online public discourse that can lead to bad restaurant reviews or the subversion of democracy. It is a networked process that gains significance because of the interplay and tensions between the global and the local. As these texts are created, distributed, received, and then recreated and shared again in viral ways, different messages resonate across media ecologies. Whithaus documents how emerging social dynamics shape—and are shaped by—digital writing, reading, and distribution technologies.
| product details |

Normally shipped |
Publisher | University of Pittsburgh Press
Published date | 15 Apr 2025
Language |
Format | Hardback
Pages | 424
Dimensions | 229 x 152 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-8229-4795-0
Readership Age |
BISAC | social science / anthropology / cultural
| other options |

Normally shipped |
Readership Age |
Normal Price | R 2 610.95
Price | R 2 480.95
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