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books
| book details |
The Power of Reinforcement
By (author) Stephen Ray Flora
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| on special |
normal price: R 2 988.95
Price: R 2 839.95
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| book description |
Makes the controversial argument that reinforcement is a real and valuable force in human behavior. 2004 CHOICE Outstanding Academic Title According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as ""overly simplistic."" This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is ""rat psychology,"" the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.
| product details |
Normally shipped |
Publisher | State University of New York Press
Published date | 16 Jan 2004
Language |
Format | Hardback
Pages | 288
Dimensions | 229 x 152 x 0mm (L x W x H)
Weight | 540g
ISBN | 978-0-7914-5915-7
Readership Age |
BISAC | psychology / movements / behaviorism
| other options |
Normally shipped |
Readership Age |
Normal Price | R 4 377.95
Price | R 4 158.95
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Paperback / softback
384 pages
was: R 295.95
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