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| book details |
Googled: The End of the World as We Know It
By (author)
Ken Auletta
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| book description |
Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
| product details |
Normally shipped |
Enquiries only
Publisher |
Ebury Publishing
Published date |
7 Jan 2021
Language |
Format |
Digital (delivered electronically)
Pages |
432
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-0-7535-4688-8
Readership Age |
BISAC |
business & economics / industries / computer industry
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Living in a hut in 21st Century South Africa
Monde Ndandani
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142 pages
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
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352 pages
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Survive the AI Apocalypse: A guide for solutionists
Bronwen Williams
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232 pages
was: R 340.95
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Let's stare the future down and, instead of fearing AI, become solutionists.
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The Memory Collectors: A Novel
Dete Meserve
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320 pages
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