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books
| book details |
Guerrilla Marketing: Cutting-edge Strategies for the 21st Century
By (author) Jay Levinson
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| book description |
First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and being a manager in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.
| product details |
Normally shipped |
Publisher | Little, Brown Book Group
Published date | 4 Dec 2014
Language |
Format | Paperback / softback
Pages | 384
Dimensions | 198 x 126 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-7499-4080-5
Readership Age |
BISAC | business & economics / sales & selling
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