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The New Market Leaders: Who's Winning and How in the Battle for Customers

By (author) Fred Wiersema

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normal price: R 283.95

Price: R 255.95

| book description |

Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes this book shows readers how to recognize the movers and shakers in the industry.

| product details |



Normally shipped | Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Publisher | Simon & Schuster
Published date | 1 Jan 2001
Language |
Format | CD-Audio
Pages | 0
Dimensions | 184 x 121 x 0mm (L x W x H)
Weight | 113g
ISBN | 978-0-7435-0767-7
Readership Age |
BISAC | business & economics / strategic planning

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