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Contemporary Retail and Marketing Case Studies

Edited by C.H. van Heerden





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| book description |

This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique 'inside' perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today.

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Normally shipped | Enquiries only
Publisher | Juta & Company Ltd
Published date | 31 Dec 2013
Language |
Format | Paperback / softback
Pages | 202
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-7021-9767-3
Readership Age |
BISAC | business & economics / marketing / research


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