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Media Effects Research: A Basic Overview

By (author) Glenn Grayson Sparks

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normal price: R 3 016.95

Price: R 2 715.95

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This exciting new book provides an excellent introduction for readers of mass media effects. Through an engaging, narrative style, the author presents the fascinating research findings of media impacts and the connected mass media theories in the context of those research findings. Readers are provided with a clear perspective of the relationship between science, methods, and the practical questions of the effects of mass media.

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Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher | Cengage Learning, Inc
Published date | 15 Oct 2001
Language |
Format | Paperback / softback
Pages | 221
Dimensions | 229 x 159 x 0mm (L x W x H)
Weight | 363g
ISBN | 978-0-5345-4586-4
Readership Age |
BISAC | science / general

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