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books
| book details |
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
By (author) Jack Trout
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| on special |
normal price: R 1 222.95
Price: R 1 161.95
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| book description |
A compelling fable that distills the essence of genius marketing strategies The ""King of Positioning"" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
| product details |
Normally shipped |
Publisher | John Wiley & Sons Inc
Published date | 22 Nov 2002
Language |
Format | Hardback
Pages | 128
Dimensions | 222 x 145 x 14mm (L x W x H)
Weight | 293g
ISBN | 978-0-4712-3608-5
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
Normal Price | R 1 467.95
Price | R 1 394.95
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