| book details |

A Fine Line: How Design Strategies Are Shaping the Future of Business

By (author) Hartmut Esslinger

| on special |

normal price: R 852.95

Price: R 766.95

| add to trolley |

| book description |

For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the worldâ€™s most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future. A Fine Line shares the amazing story of Esslingerâ€™s transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organizationâ€™s competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple. Offering a step-by-step overview of the innovation processâ€”from targeting goals to shepherding new products and services to the marketplaceâ€”Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslingerâ€™s unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy. The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrowâ€™s world.

| product details |

| other options |

Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Readership Age |

Normal Price | R 899.95
Price | R 809.95 | on special |

| add to trolley |

Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |

Normal Price | R 1,092.95
Price | R 983.95 | on special |

| add to trolley |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 296.95
now: R 266.95
Available from overseas. Usually dispatched in 3 to 6 weeks

| more |

| add to trolley |

Everyday Stoicism: Ancient Solutions to Modern Day Problems from Marcus Aurelius and the Stoics

Gareth Southwell
Hardback
240 pages
was: R 360.95
now: R 324.95
Usually dispatched in 6-12 days

An accessible introduction to Stoic philosophy packed with inspirational quotes and practical ideas to help you live better.

| more |

| add to trolley |

Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
Usually delivered in 6-12 days

| more |

| add to trolley |

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

Enquiries only

| more |

| enquire |