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| book details |
Facets of Corporate Identity, Communication and Reputation
Edited by Tc Melewar
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| on special |
normal price: R 2 589.95
Price: R 2 330.95
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| book description |
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 9 Apr 2008
Language |
Format | Paperback / softback
Pages | 252
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 470g
ISBN | 978-0-4154-0528-7
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
Normal Price | R 3 143.95
Price | R 2 829.95
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Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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