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books
| book details |
e-Economy: Rhetoric or Business Reality?
By (author) Leslie Budd, By (author) Lisa Harris
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| on special |
normal price: R 1 653.95
Price: R 1 487.95
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| book description |
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy. Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 4 Nov 2004
Language |
Format | Paperback / softback
Pages | 248
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 418g
ISBN | 978-0-4153-3955-1
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
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Mason Coile
Paperback / softback
224 pages
was: R 520.95
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