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books
| book details |
Fields in Vision: Television Sport and Cultural Transformation
By (author) Garry Whannel
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normal price: R 6 722.95
Price: R 6 050.95
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| book description |
This is a study of the international phenomenon of television sports coverage. The author considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture. Drawing on archival research, the book charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport in the 1960s, not only in the UK but across the world. The author also examines the implications of this vast and escalating global network during the 1980s by analyzing the central role that stars and narratives began to play in television sport, presenting case studies of challenges such as Coe versus Ovett and Decker versus Budd. His study also takes into account one of the more indirect, but no less significant results of international televised sport - the rise of popular fitness chic and the American monopoly of the workout boom of the 1980s.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 15 Oct 1992
Language |
Format | Hardback
Pages | 256
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 630g
ISBN | 978-0-4150-5382-2
Readership Age |
BISAC | performing arts / television / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 7 690.95
Price | R 6 921.95
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