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books
| book details |
Tourism in India: Marketing Perspectives
Edited by Saurabh Kumar Dixit
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| on special |
normal price: R 1 942.95
Price: R 1 747.95
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| book description |
Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture have followed the tradition of Atithi Devo Bhava (treating Guest as God) from time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources nevertheless the body of knowledge of tourism as a discipline is relatively unexplored in terms of scholarly research. The tourism industry in India has not been able to perform to its most impeccable potential due to several obstructions. Lack of efficient marketing and positioning of its tourism resources in the global market is one of the prominent causes of this. The Indian tourism industry cannot achieve the desired growth and impetus unless it is backed by intense promotional and marketing strategies abreast of the global business arena. In this volume, an effort has been made to uncover a deeper understanding of marketing perspectives of tourism in India using an interdisciplinary approach. The chapters in this book reflect the prevailing scenario in the hospitality and tourism business in India as posited by renowned global experts on this subject. The book is an essential resource to students, researchers, and scholars interested in examining the existing marketing strategies as well as exploring the suggested strategies that can be adopted to promote tourism in India. The chapters in this book were originally published as a special issue of Anatolia.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 25 Sep 2023
Language |
Format | Paperback / softback
Pages | 158
Dimensions | 246 x 174 x 0mm (L x W x H)
Weight | 500g
ISBN | 978-0-3677-4628-5
Readership Age |
BISAC | business & economics / industries / hospitality, travel & tourism
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Normally shipped |
Readership Age |
Normal Price | R 2 357.95
Price | R 2 121.95
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Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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