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books
| book details |
Routledge Handbook of Wine Tourism
Edited by Saurabh Kumar Dixit
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normal price: R 2 071.95
Price: R 1 864.95
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| book description |
Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 26 Aug 2024
Language |
Format | Paperback / softback
Pages | 760
Dimensions | 246 x 174 x 0mm (L x W x H)
Weight | 1420g
ISBN | 978-0-3676-9864-5
Readership Age |
BISAC | technology / food science
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 514.95
Price | R 2 263.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
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