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books
| book details |
The Global Sport Economy: Contemporary Issues
Edited by Michel Desbordes, Edited by Pascal Aymar, Edited by Christopher Hautbois
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| on special |
normal price: R 7 562.95
Price: R 7 184.95
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| book description |
This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 28 May 2019
Language |
Format | Hardback
Pages | 338
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 790g
ISBN | 978-0-3671-5105-8
Readership Age |
BISAC | business & economics / industries / service industries
| other options |
Normally shipped |
Readership Age |
Normal Price | R 9 849.95
Price | R 9 356.95
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This is indeed a story of mercy and the redemption it offers.
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Victor Frankenstein driven by the mad dream of creating his own creature, experiments with alchemy and science to build a monster stitched together from dead remains.
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Katie Daysh
Paperback / softback
384 pages
was: R 295.95
now: R 259.95
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