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books
| book details |
Tourism, Hospitality and Digital Transformation: Strategic Management Aspects
Edited by Kayhan Tajeddini, Edited by Vanessa Ratten, Edited by Thorsten Merkle
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| on special |
normal price: R 1 985.95
Price: R 1 786.95
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| book description |
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 15 Oct 2019
Language |
Format | Paperback / softback
Pages | 228
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 386g
ISBN | 978-0-3671-5000-6
Readership Age |
BISAC | business & economics / strategic planning
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 436.95
Price | R 2 192.95
| on special |
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 523.95
now: R 461.95
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