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Tourism, Hospitality and Digital Transformation: Strategic Management Aspects

Edited by Kayhan Tajeddini, Edited by Vanessa Ratten, Edited by Thorsten Merkle

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normal price: R 1,250.95

Price: R 1,125.95

| book description |

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

| product details |



Normally shipped | Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Publisher | Taylor & Francis Ltd
Published date | 15 Oct 2019
Language |
Format | Paperback / softback
Pages | 228
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 453g
ISBN | 978-0-3671-5000-6
Readership Age |
BISAC | business & economics / general

| other options |



Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Readership Age |
Normal Price | R 2,062.95
 Price | R 1,855.95 | on special |
Out of Print / Publication Cancelled



Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 2,346.95
 Price | R 2,111.95 | on special |

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