| book details |

Basic Marketing Research: Customer Insights and Managerial Action

By (author) Tom Brown, By (author) Tracy Suter, By (author) Gilbert Churchill

| on special |

normal price: R 1 631.95

Price: R 1 468.95

| add to trolley |

| book description |

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.

| product details |

| other options |

Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Readership Age |

Normal Price | R 3 409.95
Price | R 3 068.95 | on special |

| add to trolley |

Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Readership Age |

Normal Price | R 13 928.95
Price | R 12 535.95 | on special |

| add to trolley |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Remarkably Bright Creatures

Shelby Van Pelt
Paperback / softback
384 pages
was: R 517.95
now: R 465.95
Available from overseas. Usually dispatched in 14 days

| more |

| add to trolley |

Dungeon Crawler Carl

Matt Dinniman
Paperback / softback
480 pages
was: R 517.95
now: R 455.95
Available from overseas. Usually dispatched in 14 days

| more |

| add to trolley |

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 450.95
now: R 405.95
Available from overseas. Usually dispatched in 3 to 6 weeks

| more |

| add to trolley |

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages

Enquiries only

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

| more |

| enquire |