Bookshelf
study guides books reading lists e-books
home sign in my orders my e-books my trolley my account contact

| browse books |
books
 

books

| book details |

A Theory of Political Choice Behavior

By (author) Bruce I. Newman, By (author) Jagdish N. Sheth

| on special |

normal price: R 3 482.95

Price: R 3 134.95

| book description |

The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past; Section B puts forth the author's new theory; Section C tests that theory; and Section D describes its implications for the present and the future. A tested recipe book for public policymakers as well as candidates, their media people, and their campaign strategists on all levels, this volume also includes sample surveys which pollsters can use to design their own polls.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Bloomsbury Publishing Plc
Published date | 19 Jan 1987
Language |
Format | Hardback
Pages | 199
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-2759-2187-3
Readership Age |
BISAC | political science / political process / elections

| other options |

| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |

| specials |

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages


Enquiries only
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

Remarkably Bright Creatures

Shelby Van Pelt
Paperback / softback
384 pages
was: R 522.95
now: R 469.95
Available from overseas. Usually dispatched in 14 days

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 450.95
now: R 405.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Dungeon Crawler Carl

Matt Dinniman
Paperback / softback
480 pages
was: R 522.95
now: R 459.95
Available from overseas. Usually dispatched in 14 days
Copyright 2026 |  terms and conditions