Available

| can't find it |

| browse books |

Textbooks

books

| book details |

Television and New Media Audiences

By (author) Ellen Seiter

| on special |

normal price: R 12 253.95

Price: R 11 028.95

| add to trolley |

| book description |

Why is talk about television forbidden at a Montessori school? Why does a mother feel guilty about watching ""Star Trek"" in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. ""Media Audiences: The Unwritten Ethnography"" reviews research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.

| product details |

Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Oxford University Press
Published date | 17 Dec 1998
Language |
Format | Hardback
Pages | 168
Dimensions | 242 x 161 x 16mm (L x W x H)
Weight | 417g
ISBN | 978-0-1987-1142-1
Readership Age |
BISAC | social science / media studies

| other options |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 450.95
now: R 405.95
Stock is usually dispatched in 6-12 days from date of order

| more |

| add to trolley |

Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 420.95
now: R 378.95
Available from overseas. Usually dispatched in 14 days

| more |

| add to trolley |

Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
Paperback / softback
224 pages
was: R 517.95
now: R 465.95
Forthcoming

A terrifying locked-room mystery set in a remote outpost on Mars.

| more |

| add to trolley |

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages

Enquiries only

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

| more |

| enquire |

Copyright 2026 | terms and conditions