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Principles of Marketing

By (author) Philip Kotler, By (author) Gary Armstrong, By (author) Sridhar Balasubramanian

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In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It's packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

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Survive the AI Apocalypse: A guide for solutionists

Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
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Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
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352 pages
was: R 295.95
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The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
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528 pages
was: R 425.95
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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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