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Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut

By (author) Robert Brunner, By (author) Stewart Emery, By (author) Russ Hall





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This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.   Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!   There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....    

| product details |



Normally shipped | Enquiries only
Publisher | Pearson Education (US)
Published date | 1 Feb 2010
Language |
Format | Digital download
Pages | 0
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 1g
ISBN | 978-0-1370-6167-9
Readership Age |
BISAC | business & economics / leadership

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


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Everyday Stoicism: Ancient Solutions to Modern Day Problems from Marcus Aurelius and the Stoics

Gareth Southwell
Hardback
240 pages
was: R 360.95
now: R 324.95
Usually dispatched in 6-12 days
An accessible introduction to Stoic philosophy packed with inspirational quotes and practical ideas to help you live better.

Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
Usually delivered in 6-12 days

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 296.95
now: R 266.95
Available from overseas. Usually dispatched in 3 to 6 weeks
 
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