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Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut

By (author) Robert Brunner, By (author) Stewart Emery, By (author) Russ Hall

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This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery.Â Available in print and digital formats. Â Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own! Â There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson.... Â Â

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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
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