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Why Your Company Must Have a Design Culture

By (author) Robert Brunner, By (author) Stewart Emery, By (author) Russ Hall





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| book description |

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.   Take a broader view of great product design--and promote culture and processes that help you create winning designs over and over again!   The process that delivers a good design--the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success--is often driven more by serendipity than an integrated understanding of design’s impact. Serendipity is a good thing--counting on it isn’t.    

| product details |



Normally shipped | Enquiries only
Publisher | Pearson Education (US)
Published date | 1 Feb 2010
Language |
Format | Digital download
Pages | 12
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 1g
ISBN | 978-0-1370-6165-5
Readership Age |
BISAC | business & economics / leadership


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