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books
| book details |
AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands
By (author) Catherine Seda, By (author) Jenny Halasz
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| on special |
normal price: R 967.95
Price: R 918.95
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| book description |
Discover how AI is revolutionizing content marketing and SEO, empowering marketers to optimize, scale, and thrive. Catherine Seda and Jenny Halasz, content marketing and SEO experts, help marketers navigate the AI transformation by exploring the impact and risks of AI on digital marketing, while providing effective strategies. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adapt AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithms Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it E-commerce Challenges: Uncover common content, SEO, and reputation obstacles in e-commerce and see how AI can enhance site performance and customer experience Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies AI, Analytics, and Human Insight: Gain clarity on combining AI with human analysis to drive smarter, high-impact marketing performance AI-Powered Content Marketing and SEO is the essential guide for marketers looking to harness the power of AI in their strategies. By providing a balanced approach to automation and human creativity, this book ensures that brands can build authority, meet customer needs, and navigate the complexities of modern SEO. With its actionable frameworks and insights, it fills a critical gap in the market, making it a must-read for anyone involved in digital marketing.
| product details |
Normally shipped |
Publisher | Pearson Education (US)
Published date | 21 Nov 2025
Language |
Format | Paperback / softback
Pages | 272
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-1354-7822-6
Readership Age |
BISAC | computers / artificial intelligence
| other options |
Normally shipped |
Readership Age |
Normal Price | R 1 185.95
Price | R 1 126.95
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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
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Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.
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