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Marketing Management: An Asian Perspective

By (author) Ang Swee Hoon, By (author) Siew-Meng Leong, By (author) Chin Tiong Tan, By (author) Philip Kotler

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For International Marketing courses. Marketing Management, Third Edition builds on the multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible analytically based universal marketing approach to Asian insights.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
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The Memory Collectors: A Novel

Dete Meserve
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320 pages

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Survive the AI Apocalypse: A guide for solutionists

Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
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Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.

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The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
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528 pages
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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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