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books
| book details |
The Fundamentals of Business-to-Business Sales & Marketing
By (author) John Coe
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| on special |
normal price: R 1 139.95
Price: R 1 082.95
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| book description |
All companies are challenged to sell more each year while spending less. Budgets, as a percentage of sales, are under attack and the traditional ""salesman"" based selling strategy no longer works. The B2B sector has been particularly hard hit by the increasing ineffectiveness of the traditional salesman-based model. Promising new technologies available in the later 1990s seemed easy cures to the failing salesman model, but ultimately promised too much. So what's the answer? The Fundamentals of Business-to-Business Sales and Marketing will show sales and marketing executives how to revamp their sales and marketing model and fully integrate the traditional methods of the salesman approach with the most effective and proven new technologies in order to meet the ever increasing revenue and margin demands -- sell more, spend less! By following the author's prescribed plan, B2B organizations will realize substantial benefits including: Real productivity gains through the creation of a robust prospect and customer database, market research, product development. True 1-to-1 capabilities by segmenting the market and micro-clustering. Higher customer satisfaction and loyalty; buyers will be c
| product details |
Normally shipped |
Publisher | McGraw-Hill Education - Europe
Published date | 16 Sep 2003
Language |
Format | Hardback
Pages | 208
Dimensions | 231 x 158 x 10mm (L x W x H)
Weight | 506g
ISBN | 978-0-0714-0879-0
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
Normal Price | R 1 268.95
Price | R 1 204.95
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Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
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A terrifying locked-room mystery set in a remote outpost on Mars.
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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