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The Fundamentals of Business-to-Business Sales & Marketing

By (author) John Coe

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normal price: R 1 221.95

Price: R 1 160.95

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All companies are challenged to sell more each year while spending less. Budgets, as a percentage of sales, are under attack and the traditional ""salesman"" based selling strategy no longer works. The B2B sector has been particularly hard hit by the increasing ineffectiveness of the traditional salesman-based model. Promising new technologies available in the later 1990s seemed easy cures to the failing salesman model, but ultimately promised too much. So what's the answer? The Fundamentals of Business-to-Business Sales and Marketing will show sales and marketing executives how to revamp their sales and marketing model and fully integrate the traditional methods of the salesman approach with the most effective and proven new technologies in order to meet the ever increasing revenue and margin demands -- sell more, spend less! By following the author's prescribed plan, B2B organizations will realize substantial benefits including: Real productivity gains through the creation of a robust prospect and customer database, market research, product development. True 1-to-1 capabilities by segmenting the market and micro-clustering. Higher customer satisfaction and loyalty; buyers will be c

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Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
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Normal Price | R 1 341.95
Price | R 1 274.95 | on special |

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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

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