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Consumer Behavior: Building Marketing Strategy

By (author) Del I. Hawkins, By (author) etc., By (author) Best, By (author) Coney





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This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.

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Normally shipped | Enquiries only
Publisher | McGraw-Hill Education - Europe
Published date | 30 Jun 2000
Language |
Format | Paperback / softback
Pages | 704
Dimensions | 230 x 0 x 0mm (L x W x H)
Weight | 1410g
ISBN | 978-0-0711-7794-8
Readership Age |
BISAC | business & economics / marketing / research


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