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Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

By (author) Gary Vaynerchuk

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normal price: R 850.95

Price: R 765.95

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| book description |

New York Times and USA Today Bestseller â€œOne thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.â€ â€” Michael Rubin, CEO of Fanatics Â In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media. In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels.Â But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales. In his latest book, Vaynerchuk argues that todayâ€™s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the â€œTikTokification of Social Media.â€ Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can: Understand attentionâ€”what it is, where it is, where itâ€™s underpriced, and how to leverage it Produce relevant, strategic contentÂ Use modern advertising platforms to build brand and grow sales in todayâ€™s rapidly changing environment