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In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

By (author) Stacy Perman

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normal price: R 260.95

Price: R 234.95


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In fast-food corporate America, In-N-Out Burger stands apart. It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. It has become nothing less than a cultural institution that can lay claim to an insanely loyal following. This is the story of a unique and profitable business that exceeds all expectations. It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. ""In-N-Out Burger"" is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans. As the story of ""In-N-Out Burger"" unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

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Normally shipped | Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Publisher | HarperCollins Publishers Inc
Published date | 1 Nov 2010
Language |
Format | Paperback / softback
Pages | 368
Dimensions | 203 x 135 x 21mm (L x W x H)
Weight | 322g
ISBN | 978-0-0613-4672-9
Readership Age |
BISAC | social science / anthropology / cultural


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