| book details |

Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives (Previously Published as â€˜Dogfightâ€™)

By (author) Fred Vogelstein

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normal price: R 180.95

Price: R 162.95

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| book description |

The story behind the bitter rivalry between Apple and Google â€“ and how an an epic battle is reshaping the way we think about technology. This book, previously published as â€˜Dogfight: How Apple and Google Went to War and Started a Revolutionâ€™, explores the real reasons beneath the worldâ€™s biggest deathmatch. Whether youâ€™re an iPhone addict or Android champion, itâ€™s undisputed that Apple and Google are the two tech giants setting the agenda â€“ revolutionising how we work, play and stay in touch. But their rivalry is more than a matter of hardware versus software, or patents versus products. Itâ€™s a tale of backstabbing, personality clashes and brutal mind games. Fred Vogelstein here reveals all about this bitter feud â€“ from the shocking truth behind the iPhoneâ€™s launch to the realities of development hell and the demise of Googleâ€™s â€˜donâ€™t be evilâ€™ mantra . This struggle for supremacy is a fight to the death: what lies at stake is the future of our data.