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The Hard Sell: The Art of Street-wise Selling

By (author) Colin Clark, By (author) T.J. Pinch

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normal price: R 170.95

Price: R 161.95

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| book description |

Street traders use some of the oldest and most successful selling techniques. This book analyzes the reasons for their success, and shows how people involved in selling or marketing can benefit from their skills. Street sellers use rhetoric skillfully, dealing directly and at a personal level with their customers. Their skills, at attracting an audience, demonstrating their goods, building up customers' perceptions of the value of these goods, encouraging people to purchase, and coping with trouble-makers, are needed by business people at every level on a daily basis. Using real-life examples of pitching routines, the authors illustrate how these techniques can work in a wide range of contexts: from sophisticated negotiating to high-street retailing. This book should be of interest to businesspeople, advertisers, marketeers, and those in sales.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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