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Brand Warriors: Corporate Leaders Share Their Winning Strategies

Edited by Fiona Gilmore






| book description |

A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways.

| product details |



Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 28 Oct 1997
Language |
Format | Hardback
Pages | 256
Dimensions | 234 x 153 x 0mm (L x W x H)
Weight | 1g
ISBN | 978-0-0025-5867-9
Readership Age |
BISAC | business & economics / strategic planning


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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks


The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order