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| book details |
Internet Marketing
By (author) N. Jagdish Sheth, By (author) Abdolreza Eshghi, By (author) Balaji C. Krishnan
| book description |
This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the information age are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.
| product details |
Normally shipped |
Publisher | Cengage Learning, Inc
Published date | 8 Aug 2000
Language |
Format | Paperback
Pages | 432
Dimensions | 229 x 175 x 18mm (L x W x H)
Weight | 610g
ISBN | 978-0-0303-2133-7
Readership Age |
BISAC | business & economics / e-commerce / internet marketing
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