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strategic planning
 

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Brand Warriors: Corporate Leaders Share Their Winning Strategies

Edited by Fiona Gilmore






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A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways.

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Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 28 Oct 1997
Language |
Format | Hardback
Pages | 256
Dimensions | 234 x 153 x 0mm (L x W x H)
Weight | 1g
ISBN | 978-0-0025-5867-9
Readership Age |
BISAC | business & economics / strategic planning


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Survive the AI Apocalypse: A guide for solutionists

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Paperback / softback
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was: R 340.95
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Stock is usually dispatched in 6-12 days from date of order

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The Coming Wave: AI, Power and Our Future

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Paperback / softback
352 pages
was: R 295.95
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The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
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528 pages
was: R 425.95
now: R 382.95
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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.