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| book details |
Brand Warriors: Corporate Leaders Share Their Winning Strategies
Edited by Fiona Gilmore
| book description |
A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 28 Oct 1997
Language |
Format | Hardback
Pages | 256
Dimensions | 234 x 153 x 0mm (L x W x H)
Weight | 1g
ISBN | 978-0-0025-5867-9
Readership Age |
BISAC | business & economics / strategic planning
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