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Brand Warriors: Corporate Leaders Share Their Winning Strategies
Edited by
Fiona Gilmore
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| book description |
A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways.
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Publisher |
HarperCollins Publishers
Published date |
28 Oct 1997
Language |
Format |
Hardback
Pages |
256
Dimensions |
234 x 153 x 0mm (L x W x H)
Weight |
1g
ISBN |
978-0-0025-5867-9
Readership Age |
BISAC |
business & economics / strategic planning
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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER
Clare Leslie Hall
Paperback / softback
320 pages
was: R 395.95
now: R 355.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Exiles: Times book of the month 'Stanley Kubrick meets MR James'
Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
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A terrifying locked-room mystery set in a remote outpost on Mars.
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Theory & Practice
Michelle de Kretser
Hardback
192 pages
was: R 415.95
now: R 373.95
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The Correspondent
Virginia Evans
Hardback
288 pages
was: R 495.95
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