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| book details |
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
By (author) Fred Wiersema
| book description |
Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 3 Mar 1997
Language |
Format | Hardback
Pages | 240
Dimensions | 234 x 153 x 0mm (L x W x H)
Weight | 490g
ISBN | 978-0-0025-5821-1
Readership Age |
BISAC | business & economics / strategic planning
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