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| book details |
Jamming: The Art and Discipline of Business Creativity
By (author) John J. Kao
| book description |
No corporate asset today is at once so prized, and yet so poorly managed as the imagination and creativity of a company's people, But, at a time when companies have restructured themselves and improved quality, in the new competitive arena, the company that manages creativity most effectively performs best in the market. Ideas are the DNA of everything worthwhile, and companies everywhere are waking up to the power of creativity. This book explains how to engage the minds, stimulate the imagination and ensure the loyalty of people who design, build and deliver products and services. With specific examples, he shows how organizations fail by not making use of creative resources whilst other companies gain enormous advantage, transforming imagination into hard profit and a competitive position.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 8 Jul 1996
Language |
Format | Hardback
Pages | 288
Dimensions | 234 x 153 x 0mm (L x W x H)
Weight | 474g
ISBN | 978-0-0025-5620-0
Readership Age |
BISAC | business & economics / strategic planning
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