home
sign in
my orders
my e-books
my trolley
my account
contact
keyword
isbn13
author
title
| can't find it |
Tell us the title, author
and / or ISBN number
*
Any other details such as author,
ISBN, title or genre. Please be specific
What is your email address?
*
Not a valid email address
| browse books |
Textbooks
sales & selling
business & economics
books
>
business & economics
>
sales & selling
| book details |
Warriors on the High Wire
By (author)
Fiona Gilmore
This book is currently unavailable. Enquire to check if we can source a used copy
| enquire |
processing...
| book description |
Building on the success of Brand Warriors , the contributors to Warriors on a High Wire demonstrate exactly why nothing is as important as managing the brand if a company is to prosper. Top CEOs talk about crucial aspects of brand management - how their companies preserve, protect and build on their brand identity to acheive success - in an accessible style aimed a general managers, CEOs and business students. Like Brand Warriors , this more-than-a-sequel addresses topical issues facing CEOs and marketing professionals, uses well-known companies to provide case histories, and explores markets which are inherently interesting and dynamic. In addition, new ingredients have been added: editorial comment throughout the book, comparisons between different strategies, definitions of best practice, and exploration of the relationships between the corporate brand, and individual brands.
| product details |
Normally shipped |
Enquiries only
Publisher |
HarperCollins Publishers
Published date |
6 Aug 2001
Language |
Format |
Paperback / softback
Pages |
288
Dimensions |
234 x 153 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-0-0071-2891-4
Readership Age |
BISAC |
business & economics / sales & selling
| other options |
| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |
| specials |
Fifteen Dogs
André Alexis
Paperback / softback
176 pages
was: R 315.95
now: R 283.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.
| more |
| add to trolley |
processing...
The Ballerina and the Bull: Anarchist Utopias in the Age of Finance
Johanna Isaacson
Paperback / softback
288 pages
was: R 332.95
now: R 299.95
This title will take longer to obtain, and should be delivered in 6-8 weeks
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.
| more |
| add to trolley |
processing...
The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
was: R 666.95
now: R 599.95
Forthcoming
| more |
| add to trolley |
processing...
Copyright 2025
|
terms and conditions