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The End of Marketing as We Know it

By (author) Sergio Zyman

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Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - lessons about the emotional bond of consumers to the product. Here, he reveals his own marketing philosophy based on neo-marketing - the notion that advertising and promotion are supposed to sell more stuff .

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Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 30 May 2000
Language |
Format | Paperback
Pages | 272
Dimensions | 197 x 130 x 0mm (L x W x H)
Weight | 199g
ISBN | 978-0-0065-3184-5
Readership Age |
BISAC | business & economics / sales & selling

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Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming

Let's stare the future down and, instead of fearing AI, become solutionists.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
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Living in a hut in 21st Century South Africa

Monde Ndandani
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142 pages
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The Memory Collectors: A Novel

Dete Meserve
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320 pages

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