| can't find it |

| browse books |

Textbooks

marketing

business & economics

| book details |

The Anatomy of Buzz: Creating Word-of-mouth Marketing

By (author) Emanuel Rosen

| enquire |

| book description |

When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and other tools to influence each customer individually, ignoring the fact that buying these conversation products is a social process. The guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.

| product details |

Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 21 Dec 2000
Language |
Format | Hardback
Pages | 320
Dimensions | 234 x 153 x 0mm (L x W x H)
Weight | 620g
ISBN | 978-0-0025-7104-3
Readership Age |
BISAC | business & economics / marketing / general

| other options |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

| more |

| add to trolley |

Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming

Let's stare the future down and, instead of fearing AI, become solutionists.

| more |

| add to trolley |

Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
Usually delivered in 6-12 days

| more |

| add to trolley |

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

Enquiries only

| more |

| enquire |

Copyright 2025 | terms and conditions