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Internet Business Models and Strategies: Text and Cases

By (author) Afuah, By (author) Tucci






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In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.

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Normally shipped | Enquiries only
Publisher | McGraw-Hill Education - Europe
Published date | 1 Feb 2001
Language |
Format | Paperback
Pages | 384
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 450g
ISBN | 978-0-0711-8099-3
Readership Age |
BISAC | computers / online services / resource directories


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