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| book details |
International Marketing
By (author) Michael R. Czinkota, By (author) Ilkka A. Ronkainen
| book description |
This new edition of International Marketing has been updated to offer upper-level and graduate students a text that reflects both the theory and application of international marketing. The text covers the entire range of international marketing practices, beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting global marketers. Special emphasis in this edition is given to the impact of technology and e-commerce on marketing communications, channels, logisitics, and research.
| product details |
Normally shipped |
Publisher | Cengage Learning, Inc
Published date | 1 Nov 2000
Language |
Format | Hardback
Pages | 860
Dimensions | 283 x 223 x 36mm (L x W x H)
Weight | 1978g
ISBN | 978-0-0303-1378-3
Readership Age |
BISAC | business & economics / international / marketing
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