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Sony: The Private Life

By (author) John Nathan

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In the wastelands of post-war Tokyo, two men, Akio Morita and Masaru Ibuka, formed the company that was to become one of the greatest corporations of the 20th century. John Nathan tells the story of how a small family business became a multi-national with a turnover of billions, whose products are sold throughout the world. Sony matched its revolutionary technology with revolutionary methods of marketing - it was one of the first corporations to embrace globalization. So began a dramatic clash of two cultures, one rooted in Japanese native tradition and the other irreconcilably western. In relating the history of this clash John Nathan has also written a cultural history of Japan in the last 50 years. The disastrous purchase of Columbia Pictures took Sony into a world for which it was utterly unprepared, exacerbated by the cultural clash. This is the fullest analysis yet of this dramatic period, put together despite Sony's policy of silence about many of the details.

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Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 20 Feb 2001
Language |
Format | Paperback
Pages | 320
Dimensions | 198 x 131 x 0mm (L x W x H)
Weight | 280g
ISBN | 978-0-0065-3091-6
Readership Age |
BISAC | business & economics / international / general

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Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
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The Coming Wave: AI, Power and Our Future

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352 pages
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Survive the AI Apocalypse: A guide for solutionists

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232 pages
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Let's stare the future down and, instead of fearing AI, become solutionists.

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

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