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Sony: The Private Life

By (author) John Nathan

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In the wastelands of post-war Tokyo, two men, Akio Morita and Masaru Ibuka, formed the company that was to become one of the greatest corporations of the 20th century. In this text, John Nathan tells the story of how a small family business became a multi-national with a turnover of billions, whose products are sold throughout the world. One of Sony's greatest early achievements was the Trinitron colour television - by 1998 180 million had been sold world wide. Over the years Sony took recording into the digital age with the compact disc, transformed the way music is listened to with the Walkman, and redrew the computer games market with the Playstation, among many other successes. Sony matched its revolutionary technology with revolutionary methods of marketing - it was one of the first corporations to embrace globalization. So began a dramatic clash of two cultures, one rooted in Japanese native tradition and the other irreconcilably western.

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Normally shipped | Enquiries only
Publisher | HarperCollins Publishers
Published date | 12 Nov 1999
Language |
Format | Hardback
Pages | 368
Dimensions | 242 x 161 x 0mm (L x W x H)
Weight | 700g
ISBN | 978-0-0025-7025-1
Readership Age |
BISAC | business & economics / international / general

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Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
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Survive the AI Apocalypse: A guide for solutionists

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232 pages
was: R 340.95
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Let's stare the future down and, instead of fearing AI, become solutionists.

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The Memory Collectors: A Novel

Dete Meserve
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320 pages

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
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352 pages
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