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| book details |
The Chocolate Wars: Inside the Secret Worlds of Mars and Hershey
By (author) Joel G. Brenner
| book description |
Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with unconventional management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world.
| product details |
Normally shipped |
Publisher | HarperCollins Publishers
Published date | 21 May 2000
Language |
Format | Paperback
Pages | 384
Dimensions | 197 x 130 x 0mm (L x W x H)
Weight | 280g
ISBN | 978-0-0065-3239-2
Readership Age |
BISAC | business & economics / industries / manufacturing industries
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