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Claves de la innovación

By (author) Matt Ridley

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normal price: R 794.95

Price: R 714.95


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La innovación es la actividad más importante de nuestra época: trae progresos espectaculares a nuestro nivel de vida, pero también, en ocasiones, cambios inquietantes a la sociedad. Matt Ridley entiende la innovación como un proceso fortuito que avanza de abajo arriba y es resultado directo de la costumbre humana del intercambio, y no como un proceso ordenado que se pone en marcha desde arriba de acuerdo con un plan establecido. Siempre es un fenómeno colectivo, colaborativo, que implica ensayo y error, y nunca responde a la creación de un genio solitario.El autor extrae estas y otras conclusiones a partir de la fascinante historia de numerosos avances que ilustran qué es la innovación y qué mecanismos la impulsan.

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Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher | Antoni Bosch Editor, S.A.
Published date | 2 Jan 2022
Language | Spanish
Format | Paperback / softback
Pages | 384
Dimensions | 230 x 150 x 23mm (L x W x H)
Weight | 576g
ISBN | 978-8-4121-7651-3
Readership Age |
BISAC | business & economics / development / general


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