| book details |

Misbelief: What Makes Rational People Believe Irrational Things

By (author) Dan Ariely

This book is currently unavailable. Enquire to check if we can source a used copy

| enquire |

| book description |

Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth. In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and Ariely's personal experience as a target of disinformation, the book analyses the psychological drivers behind adopting irrational beliefs. Ariely reveals the emotional, cognitive, personality, and social elements that drive people towards false information and mistrust. Despite advanced AI generating convincing fake news, Ariely offers hope. Awareness of the forces fuelling misbelief makes individuals and society more resilient. Combating misbelief requires empathy, not conflict. Recognising misbelief as a human problem allows us to be part of the solution.

| product details |

| other options |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

Alex Michaelides
Paperback / softback
352 pages
was: R 254.95
now: R 229.95
Usually dispatched in 4-8 weeks

With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

| more |

| add to trolley |

Free Your Mind: The new world of manipulation and how to resist it

Laura Dodsworth
Paperback / softback
384 pages
was: R 273.95
now: R 245.95
Usually dispatched in 4-8 weeks

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

| more |

| add to trolley |

The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 382.95
now: R 343.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock

The Thing at 52 is aÂ beautiful picture book about friendship, loneliness and learning how to say goodbye.

| more |

| add to trolley |