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Everyone's A Critic: Winning Customers in a Review-Driven World

By (author) Bill Tancer






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More than 70 per cent of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

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Normally shipped | Enquiries only
Publisher | Penguin Books Ltd
Published date | 30 Oct 2014
Language |
Format | Hardback
Pages | 256
Dimensions | 236 x 162 x 23mm (L x W x H)
Weight | 438g
ISBN | 978-1-5918-4638-3
Readership Age |
BISAC | business & economics / e-commerce / internet marketing


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