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In the Plex: How Google Thinks, Works, and Shapes Our Lives

By (author) Steven Levy

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normal price: R 391.95

Price: R 352.95

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â€œThe most interesting book ever written about Googleâ€ (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate studentsâ€”Larry Page and Sergey Brinâ€”has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Googleâ€™s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Googleâ€™s relationship with China, including how Brin disagreed with his colleagues on the China strategyâ€”and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Googleâ€™s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the â€œmost authoritativeâ€¦and in many ways the most entertainingâ€ (James Gleick, The New York Book Review) account of Google to date and offers â€œan instructive primer on how the minds behind the worldâ€™s most influential internet company functionâ€ (Richard Waters, The Wall Street Journal).

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Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
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Normal Price | R 514.95
Price | R 463.95 | on special |

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Normally shipped | Available from overseas. Usually dispatched in 14 days
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Normal Price | R 529.95
Price | R 476.95 | on special |

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